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We know you love taking care of pets -

now you can "do better" at the same time!

Do Better for ...



  • Pet parents want their furry family to live long, healthy lives and we know that good veterinary care is essential.

  • Unfortunately, vet hospitals use a lot of energy and most run "below optimal efficiency".

  • Vet hospitals produce a lot of waste.  Only 9% of all plastic ever created has been recycled.

We assess your clinic's standard practices and help
you improve your energy use and waste streams.




  • Vet hospitals often struggle to attract quality candidates and their employees struggle with burnout.

  • They face higher than average turnover (e.g., 21% in 2016   versus a national average of 12%  ).

  • There is often frustration, low employee morale, and an undercurrent of toxic culture in veterinary clinics. 

Dogwood brings your values to life through daily actions, which helps employees feel aligned with shared values.



  • Two-thirds of global consumers are willing to spend more on a sustainable product .

  • Millennials are willing to pay more for services that improve the health and well-being of their pets .

  • They are also looking for socially responsible employers and Gen Z wants their employer to have shared values . 

We help your clinic become a sustainable brand, which resonates with the largest pet-owning demographic.


Sustainability means

  • incorporating environmentally friendly strategies;

  • prioritizing all stakeholders, including employees and clients; 

  • maintaining the financial bottom line


Dogwood Consulting
supports the

United Nation's SDGs


Dedicated environmentalists and pet parents. 

Dogwood Consulting was founded by Jacquie Hilterman, who realized this was how she could best help save the world.  She earned two Master's degrees and started her career with non-profit organizations that helped protect the ocean through research and education.  After a decade and a move to the midwest, she reinvented herself as a veterinary technician.  She continued to help co-workers and clinic leaders understand the need to be "greener," led by example, and offered a range of actions that they could adopt.

She recognized the untapped niche of incorporating sustainability (i.e. environmentally-aligned business practices and socially-just strategies) into the veterinary field while maintaining the financial bottom line.  Dogwood Consulting is the next step along her stewardship journey.

We are all about Pets, People, and the Planet!


Greater Denver Area, Colorado


(415) 902-8657



  1. Ruiz, P. P. (2019). Current trends in veterinary medicine: A closer look at large-group consolidation (p. 54). National Veterinary Professionals Union.

  2. UN Environment Programme. (n.d.). Our planet is drowning in plastic pollution. Beat Plastic Pollution. Retrieved January 28, 2020, from

  3. Spickard, S. (2020, May 14). Veterinary Staff Turnover: Burnout, Benefits, and Breaking Points [The Art of Growing Your Veterinary Practice]. DVM Insider.

  4. Society for Human Resource Management, S. (2016). 2016 Human Capital Benchmarking Report (p. 29). SHRM, Society for Human Resource Management.

  5. Landrum, S. (2017, March 17). Millennials Driving Brands to Practice Socially Responsible Marketing [How millennials can be happier at work]. Forbes.

  6. Today’s Veterinary Business. (2019, March). U.S. Veterinary Care Is A Nearly $19 Billion Market [News]. Today’s Veterinary Practice.

  7. Aziz, A. (2020, March 7). The Power of Purpose: The Business Case for Purpose (all the data you were looking for).

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